EasyPeasy connects parents to support from peers and experts who create and share their own tips through the app. In addition, the app is full of exclusive educational material from companies and organisations such as LEGO, the National Childbirth Trust (NCT), and Scouts, as well as providing its own original content.
Parenting influencers are already actively using EasyPeasy to provide support to their communities.Parent influencer Sophie Picklessaid: “I love being able to share our learning journey and our play adventures with other parents. I’m so pleased EasyPeasy has created a share function in their app. It’s so easy to use and it’s really easy to connect to parents all over the country.”
Beth, an EasyPeasy parent, said:“After having my daughter, I felt a strong need to give something back to the incredible parent community that helped guide and support me through my pregnancy, difficult birthing experience and first year as a mum.”
Prior to founding EasyPeasy, CEO Jen Lexmond worked for over ten years as a public policy researcher focusing heavily on parenting and the early years development gapmaking the company uniquely placed to tackle the challenges facing parents of young children highlighted in the Royal Foundation report and exacerbated by COVID-19.
“The Duchess of Cambridge’s research findings show how crucial it is that we support parents wellbeing in the early years,” saysJen Lexmond, CEO and Founder of EasyPeasy. “Children’s brains are developing so quickly in the first five years of life. The tips in EasyPeasy are specifically designed to show parents different, creative ways of connecting with their children through everyday life and routine moments."
“Our mission at EasyPeasy is to help parents give their children the best possible start life, regardless of background. We do this by providing innovative learning experiences proven to have a positive impact on children’s development. Having already worked successfully with UK government and childcare providers to develop and distribute EasyPeasy to over 70,000 parents, I’m delighted that today we are launching to the general public. I invite all parents to join our community and start sharing and exchanging tips with others through the app."